Today we're launching Impact Ads. It pairs a high impact ad format with a Curated Audience built in Syntria from your brief. You book one product, and our Symphonics Studios team builds the ads for you.
Why we built it
Our clients already trust Syntria to find the right audience. Too often, the ad that reaches that audience is a standard banner or a resized TV spot. We wanted the creative to be as considered as the audience it runs on.
Impact Ads puts both in one booking. Syntria curates the audience and the media. Symphonics Studios builds an ad people can tap, swipe and explore. It runs across Display and Online Video.
Five formats
Every format is built on a set template, so you get a polished ad without a production project.
Duet (video and static combo): video storytelling with your call to action always in view
Flipside (flip catalogue): several products or offers in one swipeable ad
Quartet (3D cube with video): four messages in one rotating story
Showstopper (interscroller video): a big video moment with a clear next step
Box Set (catalogue microsite): launches that need detail, specs and a gallery
How it works
Share your brief. Syntria builds the Curated Audience from it.
Pick a format.
Send us your assets. Symphonics Studios has the ads built and ready for review within 72 hours of receiving everything.
Review each ad on your own preview link and approve it. Up to three rounds of changes are included.
Go live.
The 72 hours starts once we have everything we need. Your review time sits outside it.
What's included
One fee covers the creative, production, media and curation. Every booking includes:
A Curated Audience built in Syntria from your brief
Ads built by Symphonics Studios on your chosen format
A preview link to approve every ad, with up to three rounds of changes
Managed optimisation while the campaign runs
Daily reporting, plus a wrap report with benchmark comparisons
Who it suits
Impact Ads works well for product launches and new ranges, retailers with a catalogue to show, and brands with video they want to work harder. It also suits agencies that don't have a production team on hand for rich media.
See it for yourself
All five formats are live in our gallery at symphonics.ai/impactads. Open it on your phone to see how each one behaves on a real page. To book your first campaign, talk to your Symphonics account lead.