Understand audience intent.
Start with the business challenge. Explore the motivations, questions and behaviours that signal what people are trying to do—and why your brand could matter.
AI CURATION SPECIALISTS01 / INTELLIGENCE IN MOTION
Intelligence
before
investment.
Understand what moves your audience.
Choose media with purpose.
Bring confidence to every brief.
For ambitious brands. For agencies that care about the detail.Already using Syntria™? Log in
01 / THE INTELLIGENCE ENGINESYNTRIA™
One brief.
A much bigger
picture.
One understanding of your audience. A clearer role for every channel.
Syntria™ turns your brief and audience intent signals into unified audience logic: a shared understanding of who matters, what motivates them and which environments fit. Carry that understanding across your media plan.
Pre-qualify media before buying begins. Give your team a clear reason for every selection—and the confidence to explain it to a client or colleague.
300+
Signals per curation cycle
6
Intelligence domains
4
Audience cards per brief
5
Markets grounded
02 / FROM INTENT TO ACTIVATIONTHE SYNTRIA™ APPROACH
Start with intent.
Qualify the fit.
Turn audience intent signals into a plan your team can stand behind. Unified audience logic connects the channels; multi-model orchestration challenges the recommendation.
Unify the audience logic.
Build a consistent audience understanding across channels. Use multi-model orchestration to challenge assumptions and surface gaps in the recommendation.
Pre-qualify the media.
Assess media against audience intent, context and supporting evidence. Curate the environments that fit, ready for your team’s buying workflow.
Thoughtful planning. Before the first media dollar moves.
Model agreement is one input. Supporting evidence and human judgement remain part of the decision.
THE SYNTRIA™ JURY BENCHMULTI-MODEL ORCHESTRATION
One model starts
the conversation.
Six challenge it.
Multi-model orchestration. More perspectives on the same brief.
Syntria™ coordinates six AI models to review the audience and media thinking in each curation cycle. Compare perspectives, surface omissions and challenge the fit before a recommendation becomes an investment.
See the evidence behind the thinking01
GeminiGoogle
GeminiGoogle02
ClaudeAnthropic
ClaudeAnthropic03
OpenAIGPT models
OpenAIGPT models04
DeepSeekDeepSeek
DeepSeekDeepSeek05
KimiMoonshot AI
KimiMoonshot AI06
QwenAlibaba
QwenAlibabaSYNTRIA™ ORCHESTRATIONCompare perspectives. Surface disagreement. Check the evidence.
Broaden the view.
Look at your brief through six model families from different developers. Give your team more perspectives to consider and assumptions to question.
Make disagreement useful.
When models disagree, your team knows where to look closer. Resolve the questions before the recommendation reaches a client.
Learn from outcomes.
Bring campaign experience back into the thinking. Jury verdicts and outcomes help us refine how we assess confidence over time.
Model agreement is a signal of confidence, not proof of accuracy. Evidence and human judgement remain part of the decision.
REAL-WORLD VALIDATIONBEYOND CONSENSUS
Agreement is a start.
Evidence takes it further.
A persuasive recommendation needs support. We check the thinking against population data, industry reach and campaign outcomes, so you can see what sits behind it.
Does the audience
exist at scale?
Check the size of the opportunity against census populations and local cohorts. Give your audience estimates a grounded starting point.
Does the reach
reconcile?
Connect audience definitions to industry segments and provider reach counts. Flag mismatches before they become planning assumptions.
What does the
market tell us?
Use campaign outcomes to learn which ideas hold up in market. Build the next recommendation with experience behind it.
CONFIDENCE YOU CAN SEE
Know what supports the recommendation.
- Provisional
- Evidenced
- Market-proven
Clearer evidence.
Confidence you can take into the room.
03 / CONNECTED ACTIVATIONSYMPHONICS MEDIA SOLUTIONS
Intelligence you can
put into market.
Your next growth brief. Your next pitch. Four media products built around the people you need to reach—and the impression you want to leave.
Four products. One intelligence engine.
Choose the solution that fits your campaign. Syntria™ brings the audience thinking behind every recommendation.
Curate the audience. Connect the screens. Make the creative count. Find the right combination for your campaign, with people who care about getting it right.
01 / CURATED AUDIENCES
Reach the people who matter.
Premium Web · CTV/Streaming · Audio · DOOH
Explore Curated Audiences ↗02 / WALLED GARDENSBring sharper intent into YouTube and Meta.
YouTube · Meta
Explore Walled Gardens ↗03 / PERFORMANCE TVOne audience strategy. Every screen.
CTV/Streaming + YouTube
Explore Performance TV ↗04 / IMPACT ADSThe right audience deserves more than a standard ad.
Curated Audiences + High Impact Ad Formats
Explore Impact Ads ↗Premium Web · CTV/Streaming · Audio · DOOH
Reach the people who matter.
Reach audiences with a reason to care. Curate intent-driven audiences and pre-qualify media across Premium Web, CTV/Streaming, Audio and DOOH, using one audience logic to guide the buy.
WHAT YOUR TEAM GETS- Audience curation informed by intent signals
- Media environments pre-qualified against your campaign brief
- Audience and media selections ready for activation
For advertisers and agencies looking for a clearer audience rationale across the open media plan.
Plan your curated audience campaign ↗BUILT AROUND YOUR TEAMYour buying workflow.
Your buying workflow.
Our intelligence and support.
Bring curated audiences and media selections into your team’s workflow, or work with our Performance Desk on planning, activation and reporting. We’ll agree the scope around your objectives.
Discuss your campaign scopeIMPACT ADSAUDIENCE + MEDIA + CREATIVE
The right audience
deserves more than
a standard ad.
High-intent audiences. High-impact creative. One considered product.
Impact Ads combines our Curated Audiences with High Impact Ad Formats, bringing audience, media and creative together in one activation-ready product.
Build your Impact Ads campaignCurated
Audiences+High Impact
Ad Formats=Impact Ads
Audiences+High Impact
Ad Formats=Impact Ads
Find the intent.
Syntria™ identifies and curates the audiences that matter to your campaign, and the media environments where your brand can connect with them.
Make the moment count.
Match the format to the environment. Symphonics Studios builds the High Impact Ad Formats, giving the audience thinking a compelling creative expression.
Bring the pair to market.
Your curated audience and high-impact creative ship together, with media and execution aligned around the same campaign objective.
PRODUCED BY SYMPHONICS STUDIOS
The production capability behind our High Impact Ad Formats. Impact Ads brings that craft together with audience curation in one activation-ready product.
04 / CURATED AUDIENCESPEOPLE BEFORE PLACEMENTS
Curated Audiences.
Intent before
impressions.
Pre-qualified, intent-driven audiences and media, ready to activate. Syntria™ connects the motivations behind your audience to the environments that fit, giving advertisers and agencies a clear rationale for the buy.
Activate Curated Audiences across Premium Web, CTV/Streaming, Audio and DOOH, or pair them with High Impact Ad Formats through Impact Ads ↗. The examples below show the audience thinking behind the product.
01Urban AchieversInner-metro professionals
Female 35–44. Professional and managerial roles, with strong interests in city retail and dining.
ILLUSTRATIVE MEDIA CONTEXT
Premium streaming · City retail · Dining
Top Streaming Platforms
02Tradie NationTrades & small business
Male 25–34. Sport and motoring affinity, early-morning streaming, and frequent QSR and hardware visits.
ILLUSTRATIVE MEDIA CONTEXT
Sport · Motoring · Early-morning viewing
Top Streaming Platforms
03Family WeekendersSuburban leisure planners
Parents 30–49. Family entertainment, grocery and big-box retail interests, with seasonal travel planning.
ILLUSTRATIVE MEDIA CONTEXT
Family entertainment · Retail · Travel
Top Streaming Platforms
04Next-Gen StreamersStudents & early career
Adults 18–29. Anime and genre content interests, night-time streaming peaks and strong social crossover.
ILLUSTRATIVE MEDIA CONTEXT
Genre content · Late-night viewing · Social
Top Streaming Platforms
05Affluent Empty-NestersEstablished households
Adults 45–64. Documentary and news affinity, daytime and early-evening viewing, and high-consideration interests.
ILLUSTRATIVE MEDIA CONTEXT
Documentaries · News · Considered purchases
Top Streaming Platforms
Illustrative audiences from Symphonics. Final audiences and media packages are curated for each campaign.
THE PERFORMANCE DESKIntelligence,
Intelligence,
with people
behind it.
Good thinking deserves thoughtful delivery. Our team brings Syntria™’s intelligence into the daily work of planning, activating and improving your campaign.
Meet your performance partnerPlanning & curation
Shape your objectives into a connected plan, with a clear role for each audience and channel.
Trafficking & activation
Carry the thinking into market, with people who care about the details.
Optimisation & reporting
Understand what is working, act on what needs attention and make the next decision clearer.
FOR INVESTORSTHE ADVERTISING INTELLIGENCE LAYER
Building the
intelligence layer
for advertising.
Our ambition is to become the industry’s Advertising Intelligence Layer: an operating system for the decisions that shape media investment.
Media execution spans platforms, channels and buying systems. We see an opportunity upstream: a shared decision layer that connects audience understanding to where budgets are deployed.
Syntria™ is our foundation. Audience intent signals, multi-model orchestration and evidence-led curation help advertisers and agencies move from a business question to a considered media recommendation.
Own the thinking
before execution.
Our strategic focus is the decision before the transaction. Audience understanding, media qualification and campaign recommendations create an opportunity to become part of the recurring planning workflow.
One audience logic.
Across the media plan.
A shared audience definition can reduce duplicated planning across platforms. Our four product solutions provide distinct ways to apply that intelligence, while our ambition extends across channels and buying environments.
From intelligence
to orchestrated action.
Audience intelligence and media curation establish the foundation. Deal workflows and agentic activation extend the platform vision: connecting recommendations to action, with people setting objectives and retaining control.
BUILDING FOR THE LONG TERMA bigger role in
A bigger role in
how advertising works.
Explore the investment thesis with us: the platform, commercial model, differentiation and milestones required to build an enduring advertising intelligence business.
Discuss the investment thesis Syntria™ — Patent Pending.
Bring us
your brief.
A demanding pitch. A fresh ambition. An audience you want to understand. Tell us what success looks like, and let’s shape the audience, media and execution together.