Own the Outcome
We take responsibility for seeing work through end-to-end. If something matters to the outcome, we don't drop it at the edge of our role — we stay with it until it's done.
We help advertisers and agencies make more considered media decisions. AI brings depth to the thinking. People bring curiosity, care and judgement.
Better advertising starts with a better understanding of people.
We built Syntria™ to turn audience intent signals into unified audience logic. Multi-model orchestration challenges the thinking, helping advertisers and agencies pre-qualify media before buying begins.
For advertisers, that means a clearer view of where your brand belongs. For agencies, it means richer thinking to bring to the brief and the client conversation.
Meet Syntria™ ↗We take responsibility for seeing work through end-to-end. If something matters to the outcome, we don't drop it at the edge of our role — we stay with it until it's done.
We value momentum. In a world that's constantly changing, waiting for perfect certainty slows everything down. We act, learn, and adjust — always with purpose behind our decisions.
Take pride in your work. Media, technology, ops and creativity are crafts. We care about quality, judgement, and doing things properly — even when moving fast.
Ambiguity isn't a blocker — it's raw material. We move toward complexity, not away from it.
Have a bias towards action. Don't debate it to death. Build something small, test it, and let reality decide.
Alex Littlejohn and Kevin Wong bring experience across APAC, EMEA and the United States.

Alex brings more than 26 years of commercial and operational leadership — scaling international ad-tech businesses, opening 18 global offices, and managing P&Ls exceeding $140M USD.
Kevin brings 19 years of product and AI expertise — from designing PwC’s Programmatic Supply Chain Transparency framework, to launching TikTok Australia’s Ad Products, to building large-scale AI-driven media systems at SQREEM.
A shared conviction: thoughtful intelligence makes better media decisions possible.
Bring your curiosity, your craft and the joy of figuring things out. Help us make advertising more thoughtful.
Explore careers ↗